Who we are
Atlanta Group is a financial solutions and loan facilitation company that has helped people and businesses find the right loan since 2010. From twelve offices in nine cities, and by phone and WhatsApp everywhere else, we listen to what you need, check your profile the way a lender would, compare suitable options from our associated banks, NBFCs and registered private finance providers, and stay with you until the money is paid out. We charge you nothing for this. Atlanta Group is not a lender: the lender makes the final decision on every application.
Our story
Behind every loan enquiry there is a person, a family or a business with a real need: a bank that said no, EMIs that have piled up, a home to buy, a business to grow, a fee to pay before a deadline. Most of them have already been confused by jargon, rushed by agents or turned away without an explanation. Atlanta Group exists for that moment. Since 2010 our work has rested on one idea: that the people who most need clear guidance on a loan should get it, honestly and without being made to feel small.
Trust. Legacy. Expertise.
These three words are on everything we do, and each one means something practical. Trust means we tell you the truth about your options, including when the right answer is to wait or borrow less. Legacy means sixteen years of doing this work and twelve offices you can walk into, not a phone number that disappears. Expertise means we read a credit report, a bank statement or a property file the way a lender will, so there are fewer surprises after you apply.
What we promise, and what we never do
We promise to listen before we suggest anything, to show you each option's terms, interest rate, tenure and total cost before you decide, to name the lender your application goes to, and to keep one relationship manager with you from the first call to disbursement. We never promise approval, never quote a rate on a lender's behalf, never ask you for money, and never push a loan that would strain your budget. If property is pledged, we make sure you understand it is at risk if repayments are missed.
Sixteen years of experience
Since 2010 we have guided borrowers through changing interest-rate cycles, the arrival of instant digital loans and their risks, and new rules that give borrowers more protection, such as the Key Fact Statement that sets out a loan's full cost. That experience shows in small things: knowing which documents a lender will ask for before it asks, spotting the clause in a sanction letter that matters, and recognising a "guaranteed loan" offer for what it is.
The expertise behind every case
Our team works across personal, business, home and property loans, balance transfers and top-ups, debt consolidation, low CIBIL cases, registered private finance, machinery and education loans. Each case starts with the same groundwork a lender does: income and its stability, existing EMIs, the credit report, and for secured loans the property itself. Our Loans page lists every type of loan we help with.
How we help, from the first call to disbursal
- ListeningYou tell us what you need and what is worrying you, by phone, WhatsApp, the form or at an office.
- A free check of your profileWe look at what a lender will see and tell you honestly what is realistic.
- Comparing optionsWhere available, we identify two to three suitable options and explain each one's terms, interest rate, tenure and total cost.
- Preparing the applicationWe tell you exactly which documents are needed and check them before anything is submitted.
- Working with the lenderWe submit the application and handle the lender's questions with you; the lender assesses and decides.
- Reviewing the offerWe go through the sanction letter and Key Fact Statement with you before you sign.
- Disbursal and afterwardsWe follow up until the money reaches you, and your relationship manager stays your point of contact. Our Loan Consultant page explains each step in more detail.
Zero charges, explained
You pay Atlanta Group nothing for our guidance, neither before your loan nor after it. The loan itself has costs, such as interest, the processing fee and any other charges, and those are set by the lender and shown in its Key Fact Statement. So if anyone claiming to be from Atlanta Group ever asks you for money, do not pay it, and call us on +91 84470 44297.
Who we help
Salaried people who need a personal loan or better terms on one they have. Business owners who need working capital, equipment or a top-up. Families buying a home or raising funds against property. People with several EMIs who want them under control, and people whose low CIBIL score has led to rejections. Students and parents funding studies. In every case the starting point is the same: what you are facing, not which product we would like to sell.
Where to find us
Our offices are in Delhi NCR (Jasola Vihar, our registered office, Connaught Place and Gurugram), Mumbai, Pune, Hyderabad, Kolkata (Garia and Esplanade), Bangalore, Nagpur, Indore and Ahmedabad. Visits are by appointment so the right manager has read your case before you arrive. Our Locations page has every address, and our helpline, +91 84470 44297, is open Monday to Saturday, 8:00 AM to 9:30 PM.
What our customers say
“I was looking for a personal loan and had spoken to a few places before contacting Atlanta Group. The team understood my requirement, guided me through the documentation and kept me updated throughout. I'm happy to share that my loan was sanctioned successfully. A big thank you to the entire Atlanta Group team for their support.”
Not sure where you stand?
Tell us your income, existing EMIs and what you need. We will check your profile free of charge and explain which options may be worth exploring before you apply anywhere.
Frequently asked questions
How long has Atlanta Group been helping borrowers?
Since 2010. For sixteen years we have helped individuals and businesses understand their options and apply to suitable lenders, and today we do it from twelve offices in nine cities.
Is Atlanta Group a bank or an NBFC?
Neither. Atlanta Group is a loan facilitation company. Loans come from our associated banks, NBFCs and registered private finance providers, who decide on eligibility, approval, rates, fees and terms. We help you choose, prepare and apply, and approval is never guaranteed.
Which lenders do you work with?
We work with a range of associated banks, NBFCs and registered private finance providers. We do not publish a list, because the right lender depends on your profile, but for every option we suggest we tell you the lender's name before you apply, and every agreement and Key Fact Statement comes from that lender.
How can I be sure Atlanta Group is genuine?
Check us the way you would check anyone with your documents. We have been in business since 2010, our offices are listed with full addresses and you can visit by appointment, we never ask you for money, and your loan papers always come from the lender itself. If something feels wrong, call our helpline before you go further.
Who will I deal with at Atlanta Group?
One dedicated relationship manager, from your first conversation to the day the money is paid out. They know your case, coordinate with the lender and keep you updated, so you do not have to explain your situation again to someone new.
Why do people choose Atlanta Group?
Because they get honest guidance at zero charge, options compared side by side instead of one product pushed at them, a manager who stays with them throughout, and an office they can visit. And because we tell them plainly what we cannot do: approve a loan or promise a rate.
Written by the Atlanta Group team, which has helped people explore loan options since 2010. Last updated 5 November 2026.